Heart and Graft have been roasting in Manchester for over a decade, and they have organised their range around four flavour Archetypes designed to help drinkers navigate from curiosity to consistency.
Heart and Graft have been roasting in Manchester for over a decade, and they have organised their range around four flavour Archetypes designed to help drinkers navigate from curiosity to consistency. The system is less about categories and more about matching people to the kind of coffee they actually want, whether that is a bright Ethiopian natural, an earthy Sumatran, or something in between.
Their ethos is explicitly inclusive: they position speciality coffee as accessible regardless of where someone is starting from.